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Do you use a search engine to find information or Web sites? Chances are, the answer
to that question is yes and you want people to find your web site quickly and easily.
That's where SEO comes in.
What is SEO?
Wikipedia defines
Search Engine Optimization or (SEO) as:
"Search engine optimization (SEO) is a set of methods aimed at improving the
ranking of a website in search engine listings... [it} also refers to an
industry of consultants who carry out optimization projects on behalf of
clients' sites. Some commentators, and even some SEOs, break down methods
used by practitioners into categories such as "white hat SEO" (methods
generally approved by search engines, such as building content and improving
site quality), or "black hat SEO" (tricks such as cloaking and spamdexing)."
Sleepycat Solutions employs only "white hat SEO" methods or methods considered
proper by the search engines:
- Using unique and relevant title to name each page.
- Editing web pages to replace vague wording with specific terminology relevant to the subject of the page, and that the audiences that the site was developed for will expect to see on the pages, and will search with to find the page.
- Increasing the amount of unique content on a site.
- Using a reasonably-sized, accurate description meta tag without excessive use of keywords, exclamation marks or off topic terms.
- Ensuring that all pages are accessible via anchor tag hyperlinks.
- Allowing search engine spiders to crawl pages.
What does this mean to me?
SEO is important because a well designed and optimized site can improve ranking
and visiblity of a Web site. A poorly designed site can actually hurt it's visibility.
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"Sleepycat Solutions is a full service organization that provides Web-based
solutions to help you succeed."
- Thomas Moorer, Founder & CEO
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